How to make money on Youtube?
The “stars” of Youtube are the entrepreneurs of today, they made themselves. You’re wondering how is it possible to get there. These are people who have gained an audience by creating content that is geared toward teaching, entertainment, beauty, and anything that can “impress” on the Internet. Most of them do it just to put their creative talent forward, and to share it with a wider audience. Money may not be the main motivation when you create a Youtube channel. However, you will soon be surprised by seeing all the opportunities that exist to earn a very good living.
How many subscribers do you need to make money on YouTube?
The best YouTubers earn millions, some even tens of millions. Revenues can fluctuate considerably depending on the reach of the chain.
Here are some of their estimates:
- $ 3.1 million (7 million subscribers)
- $ 4.2 million (10 million subscribers)
- $ 30.4 million (9.4 million subscribers)
However, YouTube channels with fewer subscribers can also be monetized. Your earning potential is not determined solely by the number of subscribers and the number of views you have, but also by the level of engagement you generate, the niche you are aiming at, and the revenue channels you are exploring. . This does not mean that the number of subscribers does not matter, but it is not necessarily the most important statistic. That interests you is not it? But before understanding how you can make money on YouTube, you will first need to have a clear understanding of your subscribers’ membership.
Understand the demographics of your audience
Building your own audience puts you in excellent conditions to monetize in various ways. But you will not be able to take full advantage of the opportunities you have if you do not know the makeup of your audience. For many YouTubers looking to monetize, the more niche your market has, the more you’ll have to work with brands to target specific audiences.
If you have a Youtube channel, you can analyze the demographics of your audience by clicking here.
You must pay special attention to:
Genre. The breakdown of men and women to see if your audience leans more than one side or another.
Age, to know what slice is your audience.
Location, countries or cities where your viewers are watching your videos. Some brands may wish to focus on certain parts of the world.
The average viewing time of your videos.
The combination of the above factors gives you a more accurate picture of your audience. The data can then be cross-checked to, for example, find the number of men in a specific age range.
With these demographic data at your fingertips, you’ll have a better understanding of your own audience and you’ll be able to work more effectively with brands. You can also use Social Blade to compare your own channel with others. Now, with the information you have, we can start talking about the different ways you can actually make money.
Discover our complete guide to launch and optimize your advertising campaigns on Facebook.
How to make money on Youtube?
By being an influencer on Instagram or a blogger with thousands of views, your audience can generate earnings, but it’s creating multiple revenue streams that help you make money.
Fortunately, there are many ways you can make money on Youtube:
1. Become a YouTube partner and earn money from ads.
2. Make money on YouTube by selling products or merchandise.
3. Use crowdfunding for your next project.
4. Let your audience support your work with “crowdfunding of fans”.
5. Authorize your content to the media.
6. Work with brands as an influencer.
7. Let’s take a closer look at each of these points.
1. Become a YouTube Partner and Earn Money Through Ads
The first revenue stream you will probably explore is advertising. You will need to establish yourself as a “YouTube Partner”, which is easily done in the Creator Studio section of your YouTube account. You must go to the “Channel” menu to check your account and activate monetization (click here to access it directly). After becoming a Partner, you will need to have an AdSense account to opt for the Google ad network. This is the key step to get paid and have access to advertising revenue reports like the one below.
Once this is done, you will see a green “$” next to your videos in the Manager, indicating whether it has been enabled for monetization. By clicking on it, you can access all monetization settings for your videos. It’s easy to set up, but advertising as a YouTube Partner is far from the most lucrative revenue stream you can benefit from.
Why should you look beyond advertisements?
YouTube has recently received a lot of negative feedback because of its decision to be more transparent about advertising. This means that, on the platform, the content will become perfectly compatible with advertising. Indeed, many YouTubers feared losing part of their advertising revenue. These revenues help support their channel because of the nature of their content.
According to YouTube, your content could be excluded from ads if it contains:
Sexually suggestive content, including partial nudity and sexual humor,
Violence, including displaying serious injuries and reporting on events related to violent extremism,
Inappropriate language, including harassment, blasphemy and vulgar language,
Promotion of medicines and controlled substances, including the sale and use of such substances
Controversial or sensitive topics and events, including topics related to war, political conflict, natural disasters, and tragedies, even if the graphic imagery is not represented.
But since 2012, the reality is that YouTube has demonetized content that it does not consider as “advertiser-friendly” via an automated process. The YouTubers were already losing their advertising revenue because some videos were sometimes “demonetized” without warning and without approval. From now on, the situation is much better. Indeed, creators are informed when this happens and can challenge any video that has been erroneously excluded from the ad network. Advertising could be an effective way to generate passive income for creators, but the reality is quite different. YouTube levies a “tax” of 45% on advertising revenue. In short, YouTubers have every interest in turning to other streams of income to support their passion.
2. Make money on YouTube by selling products or merchandise
The sale of goods such as t-shirts, coffee cups, handbags or caps, has an advantage that goes well beyond the simple income generated. This increases your exposure by putting your personality and brand accessible to everyone. It deepens the relationship between you and your fans that end up in everything you do. Selling branded products is much simpler than it seems. You can order affordable designs tailored to specific products, such as t-shirts, using independent sites such as Fiverr. And when it comes to managing orders and customers, you can integrate services such as Oberlo into your store. He takes care of everything that is shipping costs, realization, after-sales service … allowing you to reap all the benefits of an online sales business without all the effort it requires. Plus, you do not have to worry about printing costs until you make sales.
You can also join an already existing merchandising network for creators, such as DFTBA (Do not Forget to Be Awesome). However, you will be competing with other YouTubers in a market and you will have less control over adding products, discounts, integrating your content and all the benefits of your own e-commerce site. . You can even go further by making and selling your own products, fueling your business with your YouTube channel. This is the case of Luxury Hair who sold his hair extensions with video tutorials on hair.
For starters, as a YouTuber who already has his audience, you’ll have two significant benefits to making traditional store owners jealous:
A content engine (Youtube) that directs traffic to your store.
The trust of your audience, which you have already gained by regularly bringing them free content.
3. Use crowdfunding for your next creative project.
When money is the blocking factor between your idea and its execution, crowdfunding is the solution. Whether you need help to buy better equipment, hire actors or cover other production costs, you can appeal to your audience but also to the crowdfunding community. Present your idea so that it is convincing enough and take inspiration from what works. Many projects have been successful thanks to a small pitch or a “trailer”. This announcement effect makes people eager to find out more about your project. So do not hesitate to make a little film like Kung Fury did, paying tribute to the 80s action movies on the famous Kickstarter platform.
The popular crowdfunding sites, with proven experience of YouTubers campaigns, are:
Kickstarter: one of the most popular crowdfunding sites and ideal for financing creative projects. Make sure you set an achievable funding goal because you will only receive the money if you reach the goal you set.
Indiegogo: an alternative to Kickstarter that offers more flexible financing options.
4. Let your audience support your work through “crowdfunding of fans”.
Similar to crowdfunding, you can also create funding streams to generate donations from your audience. As a creator, you give access to your content without forcing your audience to pay for admission. So, if you create good content, your audience might be inclined to support you permanently. Many fan-funding platforms offer creators a new place to share their content. It’s a great way to engage their most loyal audience and reward them for their support.
Here are some of these platforms:
YouTube’s fan funding: This feature on YouTube essentially allows you to create a “funnel” for your viewers to donate whenever they want. You will need to set up your YouTube account to enable this feature.
Patreon: the membership platform that allows creators to be paid. Fans can subscribe to their favorite Youtubers for one dollar a month and receive exclusive rewards.
Tips: You get both unique and recurring gifts.
5. Allow your content to the media
If you’re creating a viral video, for example, a funny clip featuring your dog, you can authorize your content in exchange for money. Television news, morning shows, online news sites … could be affected by the rights to use your videos if they turn out to be viral. You can also post your videos on a market such as Juken Media where your content will be more easily accessible to people who want to buy them.
6. Work with brands as an influencer
Brands are investing more and more in influencer marketing, spending their advertising budgets on influential people who have already gained the loyalty of their audience. This creates a massive opportunity for you as a designer if you can sniff out good deals. Brendan Gahan, YouTube marketing expert, and influencer recommends that you set your basic flat fee by looking at the number of views your videos get and multiplying by 5 to 15 (cents) (which is the average of what many brands are willing to pay for views on Youtube). Depending on your leverage, demographics of your audience, the quality of content and the specificity of your niche, you may be able to negotiate better pay. To give you another idea of what you can potentially charge, an average-level influencer charges an average of $ 200 to $ 500 per item. The same study also shows that about 69% of the surveyed YouTubers do not think that brand partnerships divert their authenticity.
The key when you associate with a brand is to be transparent. That means not to accept all kinds of things or to promote something you do not like. Keep in mind that your audience knows you. Here are some examples of influence markets to which you can add your channel and be marked by brands:
Grapevine Logic: One of the most popular influence markets, you only need 1000 followers to sign up.
Famebit: With a wide range of brands present, you could find a sponsorship opportunity you will be proud of. You need 5000 followers to join this site.
Channel Pages: Partner with other YouTubers as well as brands.
Crowdtap: Complete small content creation “tasks” in exchange for cash and other rewards. There are no restrictions on the number of subscribers you need to register.
Some influencer sites offer you free products, while others are known to have big brands willing to pay generously. Take advantage of the opportunities that best suit your needs. However, do not forget to “sell” to other sites to ensure maximum visibility to your channel.
Another alternative might interest you. Indeed, you can also become an affiliate for brands and generate passive income through commissions from each sale via your channel. It works particularly well if, on your Youtube channel, you are used to testing products. Since there is no risk for the brand (they only pay when they make sales), the number of followers required is generally quite low. Popular affiliate programs are Click Bank (1% to 75% commission based on what the seller sets) and Amazon’s Affiliate Network (earn up to 10% per sale). You can also reach the brands in your niche that run their own affiliate programs, which is not uncommon in the e-commerce space.
How to sell without “annoying” your audience?
Many of the strategies described above for monetization involve the promotion of products or campaigns (crowdfunding, video series …). You will still need to educate your audience about these strategies without sabotaging the integrity of your content. “Selling” to your audience is a real concern for many creators. There are a number of “placements” that you can choose to promote products or campaigns without spoiling the interest of your videos.
Record a call to action in your videos
“If you liked this video, press the” like “button and register. ”
Many YouTubers include a call to action at the end of their videos to build their audience. By suggesting the desired action (like sharing, registration), your audience is more likely to adhere to it. You can adapt this approach to draw your audience’s attention to an income-generating opportunity.
Add YouTube cards to your videos in a timely manner
Whether it’s part of your brand agreement or you’re promoting your products, YouTube cards are a great way to grab the attention of your audience. You can make them appear at the moment that you want so that they are the most relevant possible without being disturbing.
Add links to your video descriptions
You can direct your audience to your store, your Patreon page, your Kickstarter campaign, or any page focused on your online earnings. The easiest way is to add these different links in your video descriptions.
Promote your offer on other platforms
Just because your content is hosted on YouTube, does not mean that you should not take advantage of all the other available channels. Promote your marketplace or channel using Twitter, Facebook or any other social network you own. The more your message is broadcast, the more your number of customers “risks” to increase. So it’s always a good idea to develop your social media beyond YouTube.
The rise of “YouTubepreneur”
What drives most creators to create is rarely money. It’s mainly doing something that benefits a lot of people. But, ironically perhaps, in a world become obsessed with content, it puts them in an excellent position to make money. While for most businesses the difficulty lies in customer retention, YouTubers have eliminated this problem. The most important part is to be creative and explore the different options available to you to monetize your business.